Green Journal

No such thing as ‘ideal’: why loving ourselves will create a greener world

We’re all familiar with fashion trends. With every season that passes, we’re introduced to the so-called most sought after silhouettes, shades, fab...

An ever-green heart: meet the Singapore green heart-ers making a conscious difference

Many of you may or may not know, but Singapore has been a second home to us for many years. It is where our founder, Mahima, studied Fashion Busine...

Know Y(our) Nature : journal blog by Mahima

I’m a huge believer in the connection we hold with nature. This doesn’t necessarily mean your stereotypical view of someone who “practices yoga, ea...

Ecosystem Restoration with Green Yatra

It’s World Environment Day (WED)! Here at SUI, nature shapes all we do. We are inspired by vast oceans, wild forests, fields of flowers that then a...

Why we need a Fashion Revolution

"Consumer demand can revolutionize the way fashion works as an industry. If everyone started to question the way we conscume, we would see a radica...

The Indian artisans you can support

“The fact that I still find so much beauty in a handicraft is because my mother taught us to see not just the craft as a product but the craft as a...

The importance of celebrating women

“I raise up my voice—not so that I can shout, but so that those without a voice can be heard... We cannot all succeed when half of us are held bac...

A community catch up

One of our key pillars here at SUI is to support Indian craft. If you’ve been following our journey, you’ll know that we do so by working with hand...

Celebrating our (green) nation

Happy Republic Day, green heart-ers! As an Indian brand with its roots in India, this day is one we celebrate with pride and a lot of gratitude as ...

Home, Here by Lily Khin

From my bedroom window is the view of a tree. It’s a tall tree. A few days ago, I stood at the bottom of the small hill atop which our apartment bl...

Light Over Darkness

Happy Diwali, green heart-ers! Our team wishes you a wonderful weekend spent with loved ones as we celebrate in unity. Although It’s been a difficu...

Why We Should All Love Handloom

“Art is not a handicraft, it is the transmission of feeling the artist has experienced.” - Leo Tolstoy Happy National Handloom Day, green heart-er...

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